He should go have a chat with Westboro Baptist church.
Also, My friend Mark posted this up at FB and I found it one of those twisted, sick but very funny stories. Major grocery store Tesco apparently displayed a book about Josef Fritzel in it's Father's Day gifts section.
In The Crimes of Josef Fritzl, the true depravity of the man who locked up his daughter Elisabeth in a cellar for 24 years and fathered seven children with her - murdering one of them - is detailed.
Now what bright and shining star thought that was a good idea? Mark goes on to say in his favourite bookstore they had "...had The Game by Neil Strauss (a pick up guide for men) in their Father's Day 3for2. Further proof that the people who make these marketing decisions not only work in bookstores but are complete and utter fucking morons."
They are, and if those people didn't exist to make such major fuck-ups, we wouldn't be able to laugh about it.