Pantene have just launched a new series of ads that promote their new formulas for different hair types. Most of them are alright, but there's two that have rather offensive and damaging messages attached to them. The one for smooth hair readsMake Love, Not Dinner and when you see the advert on TV that includes of all the products, called the rainbow ad, there's a bit that says "Buy Flowers, Not Groceries." I don't understand why Pantene would be saying these things?
It's hard enough for women to remain health focussed and natural when we are being manipulated constantly be the media to be thin, but when shampoo ads are telling us to stop eating it's insane. Sure a poor diet will make the quality of your hair deteriorate, but I doubt Pantene's products can battle malnutrition.
I think by showing a thin and beautiful woman skipping through the town market buying herself a gorgeous bouquet of flowers instead of her weekly groceries is irresponsible because you know some college kid is going to do that. Let's hope she gets an edible bouquet because by Thursday she'll be regretting her decision. To say "Make love not dinner" is outrageous. Am I sexier because I grab the Husband and drag him up the stairs while shouting to my kids "Sort yourself out for food kids, Mommy's not making dinner tonight." It's just wrong.
I want to rant on more, but I'm really cold and have to run errands. In fact I think today I'll go and buy groceries so I can make the dinner, ask Husband to buy some flowers and then when the kids are asleep, we can make love. See, that's how smart women plan their lives around their families. And I'll be able to do all this without the aid of Pantene.
See for yourself, and tell me what you think. I seriously hate these ads. They send the wrong message about maturity and responsibility. They tell women to be pretty objects, who should be available for sex despite their own needs. All in under 60 seconds. I know a lot of men would agree with that - but they're just prats. I've complained about it. I don't usually get so annoyed by something that I complain, but this one, yeah I sent a complaint. I may just have to send a link to Ms. magazine too.
I wonder what Germaine Greer would say about it?